What is Njuru? The trusted marketplace for local growth, explained

The short answer

Njuru is a location-aware online marketplace. Shoppers browse products and services from sellers near them or anywhere online, pay securely by card, and track their order from checkout to handover. Sellers get a verified storefront, built-in messaging, reviews tied to real orders, and payouts on a weekly schedule.

Two things set it apart. First, verification: every seller can complete an in-app identity check with a live camera before they sell, so a badge on Njuru means a person actually stood behind that listing. Second, the fee model: instead of taking a large cut of every sale, Njuru uses low flat plans and a small per-sale fee that shrinks as you grow, so sellers keep more of what they earn.

What people sell on Njuru

Everything lives in one storefront per seller, with local pickup, delivery, or shipping depending on what fits the item.

• Physical products: handmade goods, food and farm products, home goods, and more.
• Local and professional services, with quotes, fixed bookings, or ongoing work.
• Rentals, from equipment to event pieces, with availability calendars.
• Subscriptions and memberships, billed monthly, quarterly, or yearly.

How trust works

Trust on Njuru is built from checks, not vibes. Sellers verify their identity with a government ID and a liveness check. Registered businesses can add business verification. Reviews only come from completed orders, and low ratings are moderated by a human team rather than buried. Buyers pay through secure card checkout with buyer protection, never by wiring money to a stranger.

How fees compare, plainly

Most large marketplaces charge a commission on every sale, commonly in the 6 to 20 percent range once listing, transaction, and advertising fees stack up. Njuru flips that: plans start free, paid plans run from $25 a month, and the per-sale Processing and Trust fee steps down from 10 percent on the free plan to nothing at all on the top tier. Stripe's standard card processing applies at cost. For a seller doing steady volume, the difference compounds every single month.

Where Njuru runs

Njuru is a web app at njuru.com that works on any phone, tablet, or desktop, and a mobile app on the Google Play Store. Sellers manage their whole business from either. The catalog is also open to AI assistants through a public product feed and a read-only MCP server, so tools like ChatGPT and Claude can search real listings rather than guess.