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LoadingAbout Njuru
Most marketplaces optimize for volume. Njuru optimizes for trust. Every seller is identity-verified. Every storefront pays. Every shopper has a personal AI Concierge that learns what they love. Every order leaves a cryptographic receipt. Every heirloom carries a public provenance card from maker to maker.
Why we exist
For a long time, online shopping has felt like a race to the bottom. Endless choices, anonymous sellers, race-to-the-cheapest pricing, and items that quietly fall apart. We wanted to build the opposite.
Njuru is a global marketplace where every seller is verified by name and by business, where shoppers know who made what, where things are built to last and carry their story with them. Where a buyer can ask a personal AI for help and feel actually heard.
We charge sellers a monthly subscription so we never have to nickel-and-dime them on every sale or rent out attention to the highest bidder. We donate 100 percent of round-up contributions to verified nonprofits with no platform fee. We never sell shopper data.
We are still small, still building, still listening. If you have an idea, write us at hello@njuru.com.
What makes Njuru different
Government ID. Business registration. Trade license. Background check. Insurance. Bond. The right checks for the right category, all visible on the storefront.
Your AI shopper remembers what you love, what you cannot eat, the people you buy for, the sellers you trust. Private to you. No other shopper sees it.
Every numbered piece carries a digital provenance card. Resell it and the original maker gets a small royalty. We are quietly anti-disposable.
Every order gets a publicly verifiable signed receipt. No blockchain. Just trust, written down, and impossible to forge.
See what is near you first. Buy from a maker down the street or a workshop across the world. Pickup or delivery, your call.
Round up at checkout for a verified nonprofit or buy from businesses that give back. 100% reaches the cause. We take no fee on donations.
How we operate
We would rather have one thousand verified creators we love than one hundred thousand we cannot vouch for. Subscription pricing keeps the bar high and keeps spam out.
We never sell personal information. The Concierge never shares your memories. Verification documents are encrypted and deleted on a schedule. We collect what we need, no more.
The marketplace should feel like a destination, not a transaction. Editorial typography, considered photography, calm motion, premium icons. We sweat the details so the work speaks.
Sellers keep their margins. Buyers see the story behind the product. Heirloom royalties flow back to the original maker on resale. Njuru exists so creators can earn well.
Verification levels, trust scores, public ledgers, fraud signals, dispute tooling, escrow on high-value items. Trust is not a slogan, it is infrastructure.
In our own words
“Discover everything. Support local. Shop beautifully. Grow globally.”
The Njuru tagline. The promise behind every decision.
A handful of taps to start shopping. A handful more to open a storefront. We will be here either way.